The Branded Supply Chain: A New Perspective on Value Creation in Branding.Gian Mario Borney, Stefania Saviolo PhD
The-Branded-Supply-Chain.pdf
ISBN:9788831322201 |144 pages |4 Mb
- The Branded Supply Chain: A New Perspective on Value Creation in Branding
- Gian Mario Borney, Stefania Saviolo PhD
- Page:144
- Format: pdf, ePub, fb2, mobi
- ISBN:9788831322201
- Publisher:EGEA Spa - Bocconi University Press
Free mp3 books online to downloadThe Branded Supply Chain: A New Perspective on Value Creation in Branding (English Edition) ePub CHM byGian Mario Borney, Stefania Saviolo PhD
Overview
The book proposes a new and original paradigm emerging from the combination of academic literature and business insights according to which, in the new scenario, the supply chain should be considered as an extension of the brand and a content to story-tell. Key selling points: see the brand as purpose within its ecosystem; see the supply chain in branded fast-moving goods as fashion, food, and beauty as a key element of the ecosystem and understand its key issues and evolution dynamics; understand the financial investors’ perspective; learn how to apply the innovative branded supply chain mapping models; and learn how to best story tell. This book aims at: 1. Disrupting the conventional narrative about sustainability within fast moving industries such as fashion offering a fact-based perspective instead of many vague and uncoordinated concepts. 2. Merging disciplines that have been separated so far (branding and supply chain management), helping readers to see the” whole picture” and understand causes and effects of current phenomena within a complex and interrelated world.
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